REXULTI

REXULTI “Smiley Face” TV spot

The flagship spot for a new indication, I assisted in the fact checking and script revisions..

REXULTI.com

As the senior writer, I took on the majority of the writing responsibilities for the REXULTI.com, including: medical references, copy editing, and partnering with the design and UX leads.

Brand Challenge:

Introducing an antidepressant medication to an already crowded market. Most people on an antidepressant are fearful of losing the progress they have made and are unwilling to make a change—even if it means putting up with lingering symptoms.

My Role:

I was brought on as copy support for my ACD. My responsibilities included: building a reference library and core claims guide from scratch, regularly presenting to clients, and researching new claims for print and online materials.